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Case
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Reference no. 9-697-040
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 17 April 1997
Revision date: 11-May-2017
Length: 14 pages
Data source: Published sources
Topics: Decision making; Marketing; R&D; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different experimentation strategies.
Locations:
United States; New Zealand
Industries:
Media, entertainment, and professional sports; Recreation and fitness industry
Other setting(s):
1993-1995
Teaching note
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Reference no. 5-697-112
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 11 pages
View full details
Case
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Reference no. 9-602-S08
Spanish language
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 17 April 1997
Revision date: 13-May-2019
Length: 15 pages
Data source: Published sources
Topics: Decision making; Marketing; R&D; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Compact case
Supplement
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Reference no. 9-697-041
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 17 April 1997
Length: 3 pages
Data source: Field research
Topics: Simulations; Prototypes; Design; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Compact case
Supplement
-
Reference no. 9-697-042
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 17 April 1997
Length: 1 pages
Data source: Field research
Topics: Simulations; Prototypes; Design; Product development
View full details

About

Abstract

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different experimentation strategies.

Settings

Locations:
United States; New Zealand
Industries:
Media, entertainment, and professional sports; Recreation and fitness industry
Other setting(s):
1993-1995

Related

Teaching note
-
Reference no. 5-697-112
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 11 pages
View full details
Case
-
Reference no. 9-602-S08
Spanish language
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 17 April 1997
Revision date: 13-May-2019
Length: 15 pages
Data source: Published sources
Topics: Decision making; Marketing; R&D; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Compact case
Supplement
-
Reference no. 9-697-041
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 17 April 1997
Length: 3 pages
Data source: Field research
Topics: Simulations; Prototypes; Design; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Compact case
Supplement
-
Reference no. 9-697-042
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School); Alan D MacCormack (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 17 April 1997
Length: 1 pages
Data source: Field research
Topics: Simulations; Prototypes; Design; Product development
View full details