Published by:
Harvard Business Publishing
Length: 11 pages
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https://casecent.re/p/44706
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Abstract
Product recalls can destroy brands and even companies. But according to the authors, if a company handles recalls strategically, it can lesson their negative impact and maybe even reap some benefits. The authors maintain that a strategic approach to recalls should address the implications of a recall for all relevant business functions and should deal with all stages of a recall, from readiness before the fact to product reintroduction after a recall has ended. The authors offer step- by-step guidelines on handling recalls effectively. With forethought and planning, the authors assert, unavoidable recalls can have long-term favorable outcomes.
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Abstract
Product recalls can destroy brands and even companies. But according to the authors, if a company handles recalls strategically, it can lesson their negative impact and maybe even reap some benefits. The authors maintain that a strategic approach to recalls should address the implications of a recall for all relevant business functions and should deal with all stages of a recall, from readiness before the fact to product reintroduction after a recall has ended. The authors offer step- by-step guidelines on handling recalls effectively. With forethought and planning, the authors assert, unavoidable recalls can have long-term favorable outcomes.