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Case
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Reference no. 9-397-001
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 13 November 2000
Length: 17 pages
Data source: Field research
Topics: Computer industry; Global Research Group; Marketing strategy
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Abstract

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market.; Students will be asked to evaluate the pros and cons of entering the most competitive markets first (in this case, Germany).
Compact case
Supplement
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Reference no. 9-398-002
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 25 September 1998
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Technology
View full details
Supplement
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Reference no. 9-399-060
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 31 August 1999
Length: 6 pages
Data source: Field research
Topics: Marketing strategy; Technology
View full details
Supplement
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Reference no. 9-500-063
Subject category: Strategy and General Management
Authors: David J Arnold (Harvard Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 15 December 1999
Length: 6 pages
Data source: Field research
Topics: Marketing strategy
View full details

About

Abstract

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market.; Students will be asked to evaluate the pros and cons of entering the most competitive markets first (in this case, Germany).

Related

Compact case
Supplement
-
Reference no. 9-398-002
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 25 September 1998
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Technology
View full details
Supplement
-
Reference no. 9-399-060
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 31 August 1999
Length: 6 pages
Data source: Field research
Topics: Marketing strategy; Technology
View full details
Supplement
-
Reference no. 9-500-063
Subject category: Strategy and General Management
Authors: David J Arnold (Harvard Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 15 December 1999
Length: 6 pages
Data source: Field research
Topics: Marketing strategy
View full details