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Case
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Reference no. 9-397-029
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 1 October 2003
Length: 16 pages
Data source: Field research
Topics: International business; Global marketing; Marketing strategy
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Abstract

Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
Location:
China
Industry:
Food industry
Size:
USD8 billion revenues
Other setting(s):
1994-1995
Teaching note
-
Reference no. 5-399-068
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Y Yoshino (Harvard Business School); Anthony St George (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 27 October 1998
Length: 6 pages
View full details
Case
-
Reference no. 9-309-S29
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Y Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 1 October 2003
Revision date: 11-Apr-2019
Length: 17 pages
Data source: Field research
Topics: International business; International marketing; Marketing strategy; Commercialization
View full details
Compact case
Supplement
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Reference no. 9-398-087
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School); Carin-Isabel Knoop (Harvard Business School); Anthony St George (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 9 December 1997
Length: 2 pages
Data source: Field research
Topics: International business; International marketing
View full details

About

Abstract

Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).

Settings

Location:
China
Industry:
Food industry
Size:
USD8 billion revenues
Other setting(s):
1994-1995

Related

Teaching note
-
Reference no. 5-399-068
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Y Yoshino (Harvard Business School); Anthony St George (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 27 October 1998
Length: 6 pages
View full details
Case
-
Reference no. 9-309-S29
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Y Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 1 October 2003
Revision date: 11-Apr-2019
Length: 17 pages
Data source: Field research
Topics: International business; International marketing; Marketing strategy; Commercialization
View full details
Compact case
Supplement
-
Reference no. 9-398-087
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School); Carin-Isabel Knoop (Harvard Business School); Anthony St George (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 9 December 1997
Length: 2 pages
Data source: Field research
Topics: International business; International marketing
View full details