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Reference no. 9-596-092
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 3 pages
Topics: Brands; Consumer marketing; Marketing strategy
Share a link: https://casecent.re/p/44748
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Abstract

Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Abstract

Provides a simple illustration of a methodology for making a financial evaluation of a brand.

Related

Sorry, this product has no related items.