More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supplement
-
Reference no. 9-596-106
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 24 June 1996
Length: 10 pages
Data source: Field research
Topics: Advertising; International marketing; Public relations
Share a link: https://casecent.re/p/44754
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's corporate identity. These include umbrella activities, such as a presence in Atlanta for the Summer Olympics, joint trade activities, work with colleagues in Munich to support major projects in China, and the introduction of a Web page.
Location:
United States
Industry:
Advertising & public relations
Size:
USD8 billion revenues
Other setting(s):
1996
Case
-
Reference no. 9-593-022
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 28 June 1996
Length: 10 pages
Data source: Field research
Topics: Advertising; International marketing; Public relations
View full details

About

Abstract

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's corporate identity. These include umbrella activities, such as a presence in Atlanta for the Summer Olympics, joint trade activities, work with colleagues in Munich to support major projects in China, and the introduction of a Web page.

Settings

Location:
United States
Industry:
Advertising & public relations
Size:
USD8 billion revenues
Other setting(s):
1996

Related

Case
-
Reference no. 9-593-022
Subject category: Marketing
Authors: Stephen A Greyser (Harvard Business School); Norman Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 28 June 1996
Length: 10 pages
Data source: Field research
Topics: Advertising; International marketing; Public relations
View full details