Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 June 1998
Length: 15 pages
Data source: Field research
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Abstract
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
Location:
Industry:
Size:
USD6.8 billion, 33,500 employees
Other setting(s):
1995-1996
Spanish language
About
Abstract
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
Settings
Location:
Industry:
Size:
USD6.8 billion, 33,500 employees
Other setting(s):
1995-1996