Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 14 January 1997
Length: 6 pages
Data source: Published sources
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https://casecent.re/p/44758
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Abstract
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events during the spring and summer of 1995, focusing on the United Kingdom and Continent countries. Students are confronted with the need to recommend communication approaches and actions at various stages of the developments.; Provides students with an opportunity to appraise company and protester communications initiatives in the course of a highly visible protest. Key publics must be identified and communications approaches and actions must be laid out.
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Abstract
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events during the spring and summer of 1995, focusing on the United Kingdom and Continent countries. Students are confronted with the need to recommend communication approaches and actions at various stages of the developments.; Provides students with an opportunity to appraise company and protester communications initiatives in the course of a highly visible protest. Key publics must be identified and communications approaches and actions must be laid out.