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Supplement
-
Reference no. 9-597-024
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 23 October 1996
Length: 32 pages
Data source: Field research
Topics: Investment management; Recruitment; Sales; Marketing strategy; Pricing strategy; Presentation delivery
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Abstract

Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation.
Location:
United States
Industry:
Securities & investment banking
Size:
Mid-size, employees 28, USD21 million revenues
Other setting(s):
1996
Compact case
Supplement
-
Reference no. 9-597-022
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 August 1996
Length: 4 pages
Data source: Field research
Topics: Investment management; Recruitment; Sales; Marketing strategy; Pricing strategy
View full details
Supplement
-
Reference no. 9-597-023
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 25 October 1996
Length: 13 pages
Data source: Field research
Topics: Investment management; Recruitment; Sales; Marketing strategy; Pricing strategy
View full details

About

Abstract

Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation.

Settings

Location:
United States
Industry:
Securities & investment banking
Size:
Mid-size, employees 28, USD21 million revenues
Other setting(s):
1996

Related

Compact case
Supplement
-
Reference no. 9-597-022
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 August 1996
Length: 4 pages
Data source: Field research
Topics: Investment management; Recruitment; Sales; Marketing strategy; Pricing strategy
View full details
Supplement
-
Reference no. 9-597-023
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 25 October 1996
Length: 13 pages
Data source: Field research
Topics: Investment management; Recruitment; Sales; Marketing strategy; Pricing strategy
View full details