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Case
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Reference no. 9-597-029
Subject category: Marketing
Authors: Yoshinori Fujikawa (Hitotsubashi University ICS); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 23 March 1999
Length: 17 pages
Data source: Field research
Topics: International marketing; Product introduction
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Abstract

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia.
Location:
Saudi Arabia
Size:
80 employees
Other setting(s):
1991
Teaching note
-
Reference no. 5-598-098
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Yoshinori Fujikawa (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 8 pages
View full details
Compact case
Supplement
-
Reference no. 9-597-030
Subject category: Marketing
Authors: Yoshinori Fujikawa (Hitotsubashi University ICS); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 March 1999
Length: 5 pages
Data source: Field research
Topics: International marketing; Middle East; Product introduction
View full details

About

Abstract

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia.

Settings

Location:
Saudi Arabia
Size:
80 employees
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-598-098
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Yoshinori Fujikawa (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 8 pages
View full details
Compact case
Supplement
-
Reference no. 9-597-030
Subject category: Marketing
Authors: Yoshinori Fujikawa (Hitotsubashi University ICS); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 15 March 1999
Length: 5 pages
Data source: Field research
Topics: International marketing; Middle East; Product introduction
View full details