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Case
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Reference no. 9-597-045
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 October 1998
Length: 13 pages
Data source: Field research
Topics: Consumer goods; Distribution channels; Sales promotions
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Abstract

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development.
Teaching note
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Reference no. 5-597-075
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 28 October 1998
Length: 10 pages
View full details
Case
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Reference no. 9-503-S58
Spanish language
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 October 1998
Revision date: 23-Apr-2019
Length: 15 pages
Data source: Field research
Topics: Marketing channels; Sales promotions
View full details

About

Abstract

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development.

Related

Teaching note
-
Reference no. 5-597-075
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 28 October 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-503-S58
Spanish language
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 October 1998
Revision date: 23-Apr-2019
Length: 15 pages
Data source: Field research
Topics: Marketing channels; Sales promotions
View full details