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Subject category: Marketing
Authors: Samuel Chun
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 October 1998
Length: 13 pages
Data source: Field research

Abstract

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development.

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Abstract

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development.

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