Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 15 April 2004
Length: 16 pages
Data source: Field research
Abstract
Summarizes Eli Lilly''s history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly''s innovation strategy has been to pursue ever higher performance products, while others in the industry have pursued more convenient products. At the time of the case, Lilly is contemplating offering services, not just products, to diabetic patients. May be used in courses on managing innovation and managing new product development.
Location:
Industry:
Size:
Fortune 500, USD6 billion revenues
Other setting(s):
1996
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 7 pages
About
Abstract
Summarizes Eli Lilly''s history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly''s innovation strategy has been to pursue ever higher performance products, while others in the industry have pursued more convenient products. At the time of the case, Lilly is contemplating offering services, not just products, to diabetic patients. May be used in courses on managing innovation and managing new product development.
Settings
Location:
Industry:
Size:
Fortune 500, USD6 billion revenues
Other setting(s):
1996
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 7 pages