Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 4 January 2002
Length: 19 pages
Data source: Field research
Abstract
Examines CIBA Vision''s decision of whether to launch a major new R&D initiative to develop a low cost, daily disposable contact lens, and how to organize such a project should they proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company''s existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.; Can be used to explore approaches to product development and operations in a global environment as well as approaches to building new organizational capabilities.
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Abstract
Examines CIBA Vision''s decision of whether to launch a major new R&D initiative to develop a low cost, daily disposable contact lens, and how to organize such a project should they proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company''s existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.; Can be used to explore approaches to product development and operations in a global environment as well as approaches to building new organizational capabilities.