Product details

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Published by: Harvard Business Publishing
Originally published in: 1996
Version: 30 June 1999
Length: 12 pages
Data source: Published sources

Abstract

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.; To illustrate product development in a rapidly changing and uncertain environment. Synthesize a new model of development based upon rapid experimentation and design flexibility.

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Abstract

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.; To illustrate product development in a rapidly changing and uncertain environment. Synthesize a new model of development based upon rapid experimentation and design flexibility.

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