Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 21 July 1997
Length: 18 pages
Data source: Field research
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Abstract
Carol Wittenberg''s first major task as president of the Asia/Pacific business for Parker''s Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to two quite different Chinese enterprises. One partner is larger, has broader product lines, and offers a better estimated financial payback on the investment. The other appears to be much more open to Parker''s manufacturing management methods. Either choice will represent the company''s largest single investment in a joint venture to date.
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 14 pages
About
Abstract
Carol Wittenberg''s first major task as president of the Asia/Pacific business for Parker''s Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to two quite different Chinese enterprises. One partner is larger, has broader product lines, and offers a better estimated financial payback on the investment. The other appears to be much more open to Parker''s manufacturing management methods. Either choice will represent the company''s largest single investment in a joint venture to date.
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 14 pages