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Case
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Reference no. 9-796-002
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 10 March 2005
Length: 20 pages
Data source: Field research

Abstract

Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from new entrant, US-owned Morrison Knudsen, coming into the industry with closely related capabilities in engineering and transportation construction. Bombardier''s decision is how to respond to the loss of market share and the strategic threat posed by the new competitor. The teaching purpose is industry analysis, competitor analysis, and strategic option analysis.
Location:
Size:
USD5 billion revenues
Other setting(s):
1993

About

Abstract

Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from new entrant, US-owned Morrison Knudsen, coming into the industry with closely related capabilities in engineering and transportation construction. Bombardier''s decision is how to respond to the loss of market share and the strategic threat posed by the new competitor. The teaching purpose is industry analysis, competitor analysis, and strategic option analysis.

Settings

Location:
Size:
USD5 billion revenues
Other setting(s):
1993

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