Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 10 March 2005
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https://casecent.re/p/44796
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Abstract
Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from new entrant, US-owned Morrison Knudsen, coming into the industry with closely related capabilities in engineering and transportation construction. Bombardier''s decision is how to respond to the loss of market share and the strategic threat posed by the new competitor. The teaching purpose is industry analysis, competitor analysis, and strategic option analysis.
About
Abstract
Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from new entrant, US-owned Morrison Knudsen, coming into the industry with closely related capabilities in engineering and transportation construction. Bombardier''s decision is how to respond to the loss of market share and the strategic threat posed by the new competitor. The teaching purpose is industry analysis, competitor analysis, and strategic option analysis.