Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 5 April 1996
Length: 20 pages
Data source: Published sources
Abstract
The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter successfully? This case describes the key technologies, market segments, competitors, and strategic issues in the emerging digital camera market. Focuses on the emergence of business and consumer segments for desktop personal computer imaging--the so-called "descent to the desktop." Competitors profiled are Apple, Canon, Dycam, Eastman Kodak, Fuji, and Sony.; The basic question to be addressed is how to create and capture value from innovation. Students are challenged to evaluate competitors'' strategic positions in an innovative and uncertain technology-intensive environment. Can be approached from either a general industry perspective or from the perspective of a particular competitor.
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Abstract
The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter successfully? This case describes the key technologies, market segments, competitors, and strategic issues in the emerging digital camera market. Focuses on the emergence of business and consumer segments for desktop personal computer imaging--the so-called "descent to the desktop." Competitors profiled are Apple, Canon, Dycam, Eastman Kodak, Fuji, and Sony.; The basic question to be addressed is how to create and capture value from innovation. Students are challenged to evaluate competitors'' strategic positions in an innovative and uncertain technology-intensive environment. Can be approached from either a general industry perspective or from the perspective of a particular competitor.