Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 15 pages
Data source: Field research
Share a link:
https://casecent.re/p/44799
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology''s current lead-application or to change applications altogether.; Promotes discussion around the topic of how to plan strategy, manage, and make decisions in uncertain environments. What do you do when development does not turn out as planned or hoped? How should a manager analyze a possible shift in direction? Can be taught without formal analyses, or decision analysis may be applied.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 1 pages
Data source: Field research
About
Abstract
Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology''s current lead-application or to change applications altogether.; Promotes discussion around the topic of how to plan strategy, manage, and make decisions in uncertain environments. What do you do when development does not turn out as planned or hoped? How should a manager analyze a possible shift in direction? Can be taught without formal analyses, or decision analysis may be applied.
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 1 pages
Data source: Field research