Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 19 May 2005
Revision date: 25-Aug-2011
Length: 20 pages
Data source: Published sources
Abstract
Bob Holland takes over as Chief Executive Officer of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage.
Location:
Industries:
Size:
USD159 million revenues
Other setting(s):
1995
About
Abstract
Bob Holland takes over as Chief Executive Officer of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage.
Settings
Location:
Industries:
Size:
USD159 million revenues
Other setting(s):
1995