Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 February 2006
Length: 23 pages
Data source: Field research
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Abstract
Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in strategy is warranted. Provides detailed information for Arborite and its competitors on the costs of performing the activities necessary to manufacture and market HPL.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 25 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Format:
.xls
Data source: Field research
About
Abstract
Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in strategy is warranted. Provides detailed information for Arborite and its competitors on the costs of performing the activities necessary to manufacture and market HPL.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 25 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Format:
.xls
Data source: Field research