Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 16 August 1996
Length: 25 pages
Data source: Field research
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Abstract
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a USD500 million market capitalization. This nascent public Thermo Electron spin out company has the opportunity to change the U.S. beauty industry if Hansen can develop and execute an effective rollout strategy. Teaching Purpose: To introduce students to the Thermo Electron development strategy in the context of a high-potential, development-stage, retail / consumer-oriented business.
Location:
Industries:
Size:
15 employees
Other setting(s):
1995
About
Abstract
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a USD500 million market capitalization. This nascent public Thermo Electron spin out company has the opportunity to change the U.S. beauty industry if Hansen can develop and execute an effective rollout strategy. Teaching Purpose: To introduce students to the Thermo Electron development strategy in the context of a high-potential, development-stage, retail / consumer-oriented business.
Settings
Location:
Industries:
Size:
15 employees
Other setting(s):
1995