Abstract
A corporation''s success today lies more in its intellectual and systems capabilities than in its physical assets. Managing human intellect--and converting it into useful products and services--is fast becoming the critical executive skill of the age. It is therefore surprising that so little attention has been given to that endeavor. Few managers have systematic answers to even these basic questions: What is professional intellect? How can we develop it? How can we leverage it? According to James Brian Quinn and his coauthors, an organization''s professional intellect operates on four levels: cognitive knowledge, advanced skills, systems understanding, and self-motivated creativity. They argue that organizations that nurture self-motivated creativity are more likely to thrive in the face of today''s rapid changes.
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Abstract
A corporation''s success today lies more in its intellectual and systems capabilities than in its physical assets. Managing human intellect--and converting it into useful products and services--is fast becoming the critical executive skill of the age. It is therefore surprising that so little attention has been given to that endeavor. Few managers have systematic answers to even these basic questions: What is professional intellect? How can we develop it? How can we leverage it? According to James Brian Quinn and his coauthors, an organization''s professional intellect operates on four levels: cognitive knowledge, advanced skills, systems understanding, and self-motivated creativity. They argue that organizations that nurture self-motivated creativity are more likely to thrive in the face of today''s rapid changes.