Published by:
Harvard Business Publishing
Length: 2 pages
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Abstract
A review of the recent literature on how to grow a company shows that more companies are realizing that they cannot downsize their way to glory. So, how can a manager take an established organization and increase its sales and profits step by step? The best ideas can be distilled into four workable strategies: 1) sell ever more to the same base of carefully selected customers; 2) systemically cook up new products or services; 3) establish control of a market and then grow as it grows; and 4) rethink how you get your service or product to customers.
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Abstract
A review of the recent literature on how to grow a company shows that more companies are realizing that they cannot downsize their way to glory. So, how can a manager take an established organization and increase its sales and profits step by step? The best ideas can be distilled into four workable strategies: 1) sell ever more to the same base of carefully selected customers; 2) systemically cook up new products or services; 3) establish control of a market and then grow as it grows; and 4) rethink how you get your service or product to customers.