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Abridged version
-
Reference no. 9-195-238
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 September 1997

Abstract

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. The company institutes changes in structure, management systems, people, and processes in a second round of organizational change initiatives - this time more radical in nature.
Location:
Size:
USD6 billion revenues
Other setting(s):
1987-1991

About

Abstract

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. The company institutes changes in structure, management systems, people, and processes in a second round of organizational change initiatives - this time more radical in nature.

Settings

Location:
Size:
USD6 billion revenues
Other setting(s):
1987-1991

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