Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 29 September 1997
Length: 24 pages
Data source: Field research
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https://casecent.re/p/44934
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Abstract
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. The company institutes changes in structure, management systems, people, and processes in a second round of organizational change initiatives - this time more radical in nature.
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Abstract
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. The company institutes changes in structure, management systems, people, and processes in a second round of organizational change initiatives - this time more radical in nature.