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Compact case
Case
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Reference no. UVA-M-0650
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia); Ichiro Vic Shiraki (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 2 pages
Data source: Published sources
Topics: Data analysis; Marketing management; Marketing
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Abstract

This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in 'Customer Care at eTots.com'.
Industry:
Technology
Teaching note
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Reference no. UVA-M-0649TN
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2002
Version: 25 March 2014
Length: 9 pages
Data source: Published sources
View full details
Instructor spreadsheet
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Reference no. UVA-M-0649TNX
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2002
Format: .xls
Data source: Published sources
View full details
Case
-
Reference no. UVA-M-0649
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Phillip E Pfeifer (Darden School of Business, University of Virginia); Ichiro Vic Shiraki (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 7 pages
Data source: Published sources
Topics: Marketing
View full details

About

Abstract

This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in 'Customer Care at eTots.com'.

Settings

Industry:
Technology

Related

Teaching note
-
Reference no. UVA-M-0649TN
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2002
Version: 25 March 2014
Length: 9 pages
Data source: Published sources
View full details
Instructor spreadsheet
-
Reference no. UVA-M-0649TNX
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2002
Format: .xls
Data source: Published sources
View full details
Case
-
Reference no. UVA-M-0649
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Phillip E Pfeifer (Darden School of Business, University of Virginia); Ichiro Vic Shiraki (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 25 March 2014
Revision date: 17-Apr-2014
Length: 7 pages
Data source: Published sources
Topics: Marketing
View full details