Product details

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Case
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Reference no. 9-395-036
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 4 November 1996
Length: 15 pages
Data source: Field research

Abstract

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing that Avalon adopt a system requiring consumers to affirmatively consent to participate in the program in place of the 'opt-out' system used to date.
Location:
Size:
USD200 million revenues; 200 employees
Other setting(s):
1992

About

Abstract

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing that Avalon adopt a system requiring consumers to affirmatively consent to participate in the program in place of the 'opt-out' system used to date.

Settings

Location:
Size:
USD200 million revenues; 200 employees
Other setting(s):
1992

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