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Compact case
Case
-
Reference no. UVA-M-0655
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Mark E Parry (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 5 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing:marketing strategy
Share a link: https://casecent.re/p/4497
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Abstract

This is part of a case series. In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the US disposable-diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private-label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's 'special relationship' with Wal-Mart was being called into question.
Industry:
Consumer goods
Compact case
Condensed version
-
Reference no. UVA-M-0654
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 4 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing:pricing
View full details

About

Abstract

This is part of a case series. In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the US disposable-diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private-label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's 'special relationship' with Wal-Mart was being called into question.

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Industry:
Consumer goods

Related

Compact case
Condensed version
-
Reference no. UVA-M-0654
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Paul W Farris (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 4 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing:pricing
View full details