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Case
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Reference no. 9-388-094
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 2 May 1988
Length: 22 pages
Data source: Published sources

Abstract

Describes all of General Motors'' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also shows the differences between alliances based primarily on cost considerations and those aimed at learning from other organizations.
Location:
Industry:
Size:
Fortune 500, USD100 billion sales
Other setting(s):
1972-1987

About

Abstract

Describes all of General Motors'' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also shows the differences between alliances based primarily on cost considerations and those aimed at learning from other organizations.

Settings

Location:
Industry:
Size:
Fortune 500, USD100 billion sales
Other setting(s):
1972-1987

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