Procter & Gamble: Improving Consumer Value Through Process Redesign

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Case

Reference no. 9-195-126

Subject category: Knowledge, Information and Communication Systems Management

Authors: James L McKenney; Theodore H Clark

Published by: Harvard Business Publishing

Originally published in: 1995

Version: 31 March 1995

Length: 20 pages

Data source: Field research

Topics: Vertical integration; Organizational design; Logistics; Information technology; Process analysis; Technology; Organizational change; Total customer value; Value chains

Share a link: https://casecent.re/p/45004

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Abstract

The evolution of Proctor & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.

Location:

Ohio

Industry:

Grocery stores

Size:

USD30 billion revenues

Other setting(s):

1993