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Published by: Harvard Business Publishing
Originally published in: 1995
Version: 26 May 1995
Length: 13 pages
Data source: Field research

Abstract

The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer response. Poses the organizational and system decisions facing managers as they move to be more effective competitors in the supermarket industry.

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Abstract

The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer response. Poses the organizational and system decisions facing managers as they move to be more effective competitors in the supermarket industry.

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