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Case
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Reference no. 9-295-135
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 27 April 1995
Length: 12 pages
Data source: Published sources

Abstract

Home Shopping Network invented the video home shopping industry. It had immediate success in both the product and capital markets, which quickly drew imitators. This case describes the situation as of January 1986, when the company must decide how to sustain successes in both markets. Students must discuss the proper valuation of the firm, proper financing strategy, possible future product lines, and how to deal with competition.
Location:
Size:
USD160 million revenues
Other setting(s):
1987

About

Abstract

Home Shopping Network invented the video home shopping industry. It had immediate success in both the product and capital markets, which quickly drew imitators. This case describes the situation as of January 1986, when the company must decide how to sustain successes in both markets. Students must discuss the proper valuation of the firm, proper financing strategy, possible future product lines, and how to deal with competition.

Settings

Location:
Size:
USD160 million revenues
Other setting(s):
1987

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