Product details

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Compact case
Case
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Reference no. 9-594-111
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 08 May 1995
Length: 5 pages
Data source: Published sources

Abstract

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
Location:
Size:
USD20 billion revenues
Other setting(s):
1994

About

Abstract

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.

Settings

Location:
Size:
USD20 billion revenues
Other setting(s):
1994

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