Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 08 May 1995
Length: 5 pages
Data source: Published sources
Abstract
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
Location:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1994
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 17 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 1995
Length: 6 pages
Data source: Published sources
Portuguese language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 1995
Revision date: 26-Apr-2019
Length: 6 pages
Data source: Published sources
About
Abstract
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
Settings
Location:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1994
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 17 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 1995
Length: 6 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 1995
Revision date: 26-Apr-2019
Length: 6 pages
Data source: Published sources