TV Guide (B) - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Supplement

Reference no. 9-395-032

Subject category: Marketing

Authors: Jeffrey F Rayport (Harvard Business School); S Salzinger (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1995

Version: 15 September 1997

Length: 25 pages

Data source: Field research

Topics: Marketing strategy; Information systems; Service management; Market entry; Information technology; Marketing

Share a link: https://casecent.re/p/45101

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like on-screen programming guides for television, online service companies, and cutting-edge Internet applications developers. The case covers the development issues TV Guide faced in each business and the problems it foresaw trying to manage such disparate businesses under one umbrella.

Location:

Pennsylvania

Industry:

Publishing

Size:

USD400 million revenues; 3,000 employees

Other setting(s):

1994