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Describes the strategic and organizational challenges of turning a fledgling enterprise into a self-sustaining business. In contrast to traditional life-cycle models, the note argues that businesses evolve in idiosyncratic ways. Therefore the leaders of young businesses have to develop strategies while taking into account the whole situation (rather than a "stage of growth"), and after consideration of a broad mix of options. Furthermore, success in attaining sustainability is as much a matter of execution as it is of picking the right growth strategy.