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Case
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Reference no. 9-396-055
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 12 April 1999
Length: 18 pages
Data source: Field research

Abstract

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions about cultural sensitivities and the concept of American cultural imperialism around the globe, especially in the traditional Muslim Middle East. The young executive responsible for the deal wonders if his company will be perceived as a "Western vulture."; To discuss the social and cultural impact of the media in the context of corporate social responsibilities.
Location:
Other setting(s):
1993

About

Abstract

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions about cultural sensitivities and the concept of American cultural imperialism around the globe, especially in the traditional Muslim Middle East. The young executive responsible for the deal wonders if his company will be perceived as a "Western vulture."; To discuss the social and cultural impact of the media in the context of corporate social responsibilities.

Settings

Location:
Other setting(s):
1993

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