Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1995
Length: 24 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link:
https://casecent.re/p/45150
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The management of the Benetton Group includes senior executives advocating two different strategies: (1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets; and/or (2) find ways to provide additional support to retailers, some of whom are operating in developed markets against sophisticated competitors and are increasingly embattled.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 December 1995
Length: 20 pages
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1995
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
About
Abstract
The management of the Benetton Group includes senior executives advocating two different strategies: (1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets; and/or (2) find ways to provide additional support to retailers, some of whom are operating in developed markets against sophisticated competitors and are increasingly embattled.
Settings
Location:
Industry:
Size:
USD1 billion revenues, 4,800 employees
Other setting(s):
1994
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 December 1995
Length: 20 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1995
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.