Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 11 February 1997
Length: 23 pages
Data source: Field research
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Abstract
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.
Location:
Industry:
Size:
Fortune 500, 12,500 employees
Other setting(s):
1976-1990
About
Abstract
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.
Settings
Location:
Industry:
Size:
Fortune 500, 12,500 employees
Other setting(s):
1976-1990