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Prize winner
Case
-
Reference no. 9-595-057
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 13 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
Share a link: https://casecent.re/p/45191
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Abstract

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
Location:
United States
Industry:
Hand tools & power tools
Size:
USD4 billion revenues
Other setting(s):
1990
Teaching note
-
Reference no. 5-598-106
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 12 February 1998
Length: 22 pages
Data source: Field research
View full details
Case
-
Reference no. 9-503-S48
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 14 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
-
Reference no. 9-510-P02
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 30 May 2001
Length: 16 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Supplement
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Reference no. 9-595-060
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 20 June 1995
Length: 6 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-595-061
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 1995
Length: 2 pages
Data source: Field research
Topics: Brands; Competition; International marketing; Marketing strategy; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-595-062
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 1995
Length: 3 pages
Data source: Field research
Topics: Brands; Competition; International marketing; Marketing strategy; Product introduction
View full details

About

Abstract

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.

Settings

Location:
United States
Industry:
Hand tools & power tools
Size:
USD4 billion revenues
Other setting(s):
1990

Related

Teaching note
-
Reference no. 5-598-106
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 12 February 1998
Length: 22 pages
Data source: Field research
View full details
Case
-
Reference no. 9-503-S48
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 14 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
-
Reference no. 9-510-P02
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 30 May 2001
Length: 16 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Supplement
-
Reference no. 9-595-060
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 20 June 1995
Length: 6 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-595-061
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 1995
Length: 2 pages
Data source: Field research
Topics: Brands; Competition; International marketing; Marketing strategy; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-595-062
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 1995
Length: 3 pages
Data source: Field research
Topics: Brands; Competition; International marketing; Marketing strategy; Product introduction
View full details
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