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Case
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Reference no. 9-596-054
Subject category: Marketing
Authors: Elizabeth Ashcroft (Harvard Business School); Ray A Goldberg (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1995
Length: 36 pages
Data source: Field research
Topics: Beverages; Food; France; International marketing
Share a link: https://casecent.re/p/45198
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Abstract

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?
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Abstract

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?

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Sorry, this product has no related items.