Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 25 September 1996
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Abstract
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 19 pages
About
Abstract
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 19 pages