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Case
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Reference no. 9-596-060
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 10 October 1996
Length: 17 pages
Data source: Field research
Topics: Consumer goods; Distribution planning; Entertainment industry; Growth strategy; International marketing; Middle East
Share a link: https://casecent.re/p/45203
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Abstract

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.; To review the distribution options facing a multinational company considering entry into a new country market.
Teaching note
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Reference no. 5-598-125
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 11 March 1998
Length: 5 pages
View full details

About

Abstract

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.; To review the distribution options facing a multinational company considering entry into a new country market.

Related

Teaching note
-
Reference no. 5-598-125
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 11 March 1998
Length: 5 pages
View full details