Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 October 1996
Length: 17 pages
Data source: Field research
Abstract
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.; To review the distribution options facing a multinational company considering entry into a new country market.
About
Abstract
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.; To review the distribution options facing a multinational company considering entry into a new country market.