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Supplement
-
Reference no. 9-596-065
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Sylvie Ryckebusch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 2 June 1997
Length: 12 pages
Data source: Field research
Topics: Market research; Product introduction
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Abstract

Documents the successful launch of Northern Telecom's Norstar Key Systems product line. A rewritten version of an earlier case.
Location:
North America
Industry:
Telecommunications
Size:
Large, USD8.8 billion revenues
Other setting(s):
1985-1988
Case
-
Reference no. 9-596-063
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Sylvie Ryckebusch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 2 June 1997
Length: 12 pages
Data source: Field research
Topics: Market research; Target markets; Product development; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-596-064
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Sylvie Ryckebusch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 April 2008
Length: 2 pages
Data source: Field research
Topics: Market research; Target markets; Product introduction
View full details

About

Abstract

Documents the successful launch of Northern Telecom's Norstar Key Systems product line. A rewritten version of an earlier case.

Settings

Location:
North America
Industry:
Telecommunications
Size:
Large, USD8.8 billion revenues
Other setting(s):
1985-1988

Related

Case
-
Reference no. 9-596-063
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Sylvie Ryckebusch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 2 June 1997
Length: 12 pages
Data source: Field research
Topics: Market research; Target markets; Product development; Product introduction
View full details
Compact case
Supplement
-
Reference no. 9-596-064
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School); Sylvie Ryckebusch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 April 2008
Length: 2 pages
Data source: Field research
Topics: Market research; Target markets; Product introduction
View full details