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Compact case
Supplement
-
Reference no. 9-596-068
Subject category: Marketing
Authors: Marie Bell; Barbara Trissel
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 November 1995
Length: 4 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Market research; Product launches
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Abstract

Supplements the (A) case.
Industry:
Food industry
Case
-
Reference no. 9-503-S11
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan; Marie Bell
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 15 May 1995
Length: 37 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Market research; Product launches
View full details
Case
-
Reference no. 9-595-035
Subject category: Marketing
Authors: V Kasturi Rangan; Marie Bell
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 30 January 1997
Length: 36 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Market research; Product launches
View full details

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Abstract

Supplements the (A) case.

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Industry:
Food industry

Related

Case
-
Reference no. 9-503-S11
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan; Marie Bell
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 15 May 1995
Length: 37 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Market research; Product launches
View full details
Case
-
Reference no. 9-595-035
Subject category: Marketing
Authors: V Kasturi Rangan; Marie Bell
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 30 January 1997
Length: 36 pages
Data source: Field research
Topics: Brand management; Consumer marketing; Market research; Product launches
View full details