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Case

Reference no. 9-695-056

Subject category: Production and Operations Management

Authors: James Costantini (Harvard Business School); Allen P. Gray (Loyola Marymount University)

Published by: Harvard Business Publishing

Originally published in: 1995

Version: 23 July 1997

Length: 15 pages

Data source: Field research

Topics: Communications equipment; Facilities planning; Manufacturing strategy; Operations management

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Abstract

A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product lines. Another is to operate only one "full service" plant, with engineering and ramp-up capability for all product lines and a set of low-overhead, high- volume satellite plants. Depending on what is decided, the company will probably end up closing a different plant. Students must analyze the impact of various sources of market and technological change in order to develop a good manufacturing network strategy for a firm in this fast- changing environment.

Location:

Global

Industry:

Telecommunications

Size:

Large, USD1 billion revenues

Other setting(s):

1993