Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 November 2021
Revision date: 29-Nov-2021
Length: 14 pages
Data source: Field research
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Abstract
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.
Locations:
Industries:
Size:
CHF22.6 billion; 90,000 employees
Other setting(s):
1994
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 January 1996
Length: 14 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 June 1995
Length: 16 pages
Data source: Field research
About
Abstract
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.
Settings
Locations:
Industries:
Size:
CHF22.6 billion; 90,000 employees
Other setting(s):
1994
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 January 1996
Length: 14 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 June 1995
Length: 16 pages
Data source: Field research