Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 29 March 1995
Length: 23 pages
Data source: Field research
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Abstract
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.
Location:
Industry:
Size:
USD15 billion revenues; 50,000 employees
Other setting(s):
1994
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 16 January 1996
Length: 17 pages
Data source: Field research
About
Abstract
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.
Settings
Location:
Industry:
Size:
USD15 billion revenues; 50,000 employees
Other setting(s):
1994
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 16 January 1996
Length: 17 pages
Data source: Field research