Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 10 July 1995
Length: 18 pages
Data source: Field research
Abstract
In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities, and internationalization plans.
Locations:
Industry:
Size:
330 employees, USD30 million revenues
Other setting(s):
1994
About
Abstract
In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities, and internationalization plans.
Settings
Locations:
Industry:
Size:
330 employees, USD30 million revenues
Other setting(s):
1994