Product details

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Abstract

In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities, and internationalization plans.
Locations:
Size:
330 employees, USD30 million revenues
Other setting(s):
1994

About

Abstract

In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities, and internationalization plans.

Settings

Locations:
Size:
330 employees, USD30 million revenues
Other setting(s):
1994

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