Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 17 October 1995
Length: 22 pages
Data source: Published sources
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Abstract
Describes the economic logic leading to the deregulation of the US airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated tactical responses. The decision focus of the case emphasizes the prospect of regulation. A rewritten version of an earlier case.
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Abstract
Describes the economic logic leading to the deregulation of the US airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated tactical responses. The decision focus of the case emphasizes the prospect of regulation. A rewritten version of an earlier case.