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Case
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Reference no. 9-795-115
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 2 August 1995
Length: 18 pages
Data source: Field research
Topics: Business government relations; China; Industry structure; Market entry; Software; Vertical integration
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Abstract

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People''s Republic of China (PRC) in 1993. Microsoft has to localize its software products for use in the PRC. This localization can either be done in- house by Microsoft, or can be contracted to the local software vendors. Explores the costs and benefits of full integration and arms-length market transaction. Also discusses the "holdup" problem that arises when assets specific to a particular partnership are created.; Structuring a newly developing industry, market entry in an emerging economy, and understanding the pros and cons of integrating into a related set of activities.
Location:
China
Industry:
Personal computer software
Size:
Fortune 500
Other setting(s):
1993
Teaching note
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Reference no. 5-796-072
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 28 November 2005
Length: 33 pages
Data source: Field research
View full details
Case
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Reference no. 9-707-505
Subject category: Strategy and General Management
Authors: Tarun Khanna (Harvard Business School); Krishna G Palepu (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 7 January 2009
Length: 25 pages
Data source: Field research
Topics: Market entry; Emerging markets; Competitive strategy
View full details
Supplement
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Reference no. 9-706-429
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School); Elizabeth A Raabe (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 19 October 2005
Length: 8 pages
Data source: Field research
Topics: Business government relations; Industry structure; Market entry; Vertical integration
View full details
Compact case
Supplement
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Reference no. 9-797-107
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School); Danielle Melito (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 5 April 2001
Length: 4 pages
Topics: Business government relations; China; Industry structure; Market entry; Software; Vertical integration
View full details

About

Abstract

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People''s Republic of China (PRC) in 1993. Microsoft has to localize its software products for use in the PRC. This localization can either be done in- house by Microsoft, or can be contracted to the local software vendors. Explores the costs and benefits of full integration and arms-length market transaction. Also discusses the "holdup" problem that arises when assets specific to a particular partnership are created.; Structuring a newly developing industry, market entry in an emerging economy, and understanding the pros and cons of integrating into a related set of activities.

Settings

Location:
China
Industry:
Personal computer software
Size:
Fortune 500
Other setting(s):
1993

Related

Teaching note
-
Reference no. 5-796-072
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 28 November 2005
Length: 33 pages
Data source: Field research
View full details
Case
-
Reference no. 9-707-505
Subject category: Strategy and General Management
Authors: Tarun Khanna (Harvard Business School); Krishna G Palepu (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 7 January 2009
Length: 25 pages
Data source: Field research
Topics: Market entry; Emerging markets; Competitive strategy
View full details
Supplement
-
Reference no. 9-706-429
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School); Elizabeth A Raabe (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 19 October 2005
Length: 8 pages
Data source: Field research
Topics: Business government relations; Industry structure; Market entry; Vertical integration
View full details
Compact case
Supplement
-
Reference no. 9-797-107
Subject category: Economics, Politics and Business Environment
Authors: Tarun Khanna (Harvard Business School); Danielle Melito (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 5 April 2001
Length: 4 pages
Topics: Business government relations; China; Industry structure; Market entry; Software; Vertical integration
View full details