Strategic Countermoves: Coca-Cola vs Pepsi

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Case

Reference no. 9-795-133

Subject category: Strategy and General Management

Authors: Julia Kou (Harvard Business School); Anita McGahan (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1995

Version: 19 June 1995

Length: 6 pages

Data source: Published sources

Topics: Acquisitions; Antitrust laws; Decision making; Mergers; Strategic planning

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Abstract

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry.

Location:

United States

Other setting(s):

1986

About

Abstract

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry.